- Concept -
"Fascinate"
A masterpiece created with carefully selected materials and beautiful forms.
Creations that elevate and fascinate the wearer.

In 2015, a designer YUJI SUGENO launched the creative brand “Bennu” under the concept “Wear the mood”, and in March 2016, he participated in a runway show at MBFWT Tokyo Collection.
In 2019, he resigned from Bennu and unveiled his eponymous private brand “ys Yuji SUGENO”. And in 2022, he launched the more conceptual second line “ADULT by YUJISUGENO”, showcasing his skills as a creative designer.